Why You Should Always Be Thinking About New Ads

“Did you watch the football at the weekend!?”

A very common way to start a conversation between two people in construction.

Notice that we don’t ask about the game they watched last year or even last month:

We are interested in what's NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never just rest on our previous success.

Why Ad Fatigue Is The REAL Pandemic

Social media is fantastic in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.

But…

…there are downsides.

For a start- attention span. Everybody know phones and technology is killing our attention spans. Kids are unable to watch movies, concentrate on homework, or even watch a video that’s more than 90 seconds.

I wish that didn’t affect us but it really does. All of our clients have reduced attention span. Not because they want to. Because they NEED to.

How else are you going to deal with ads being rammed down your throat 24/7/365? It’s impossible!

So how do we fix this?

Don’t worry, I won’t ask you to do anything daft to grab your prospects attention.

There’s a better way.

How To Keep Your Prospect Intrigued

The solution to the death of the attention span is not to just turn all of your content and information into ADHD friendly bites of 60 seconds or less.

The solution is to offer your prospect a LOT of different content.

Don’t give them 1 video. Give them 10.

Don’t give them 1 article. Give them 100.

Don’t give them 1 Post. Give them 1000.

If a prospect is really interested in your stuff they’ll do their own research. But there has to be some sort of depth to it.

They’ll go through your materials. They’ll steel themselves and make it through your content.

But it’s up to you to give them a TONNE of options. Not just one.

So if you’re running 1 ad now? It’s time to do at least 3 different ones.

If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.

Now get out there and start producing more Ads. I fix my Ad fatigue problems the way I solve my real fatigue problems. Coffee and action!

All the best,

George

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form HERE and I will be in touch to see if we’re a good match.